Devon's vision for success is a thriving, profitable year-round tourism industry, which brings benefits to our communities, cares for our world-class environment and competes on the world stage as a quality visitor destination.
Devon is well recognised by UK visitors but there has, to date, been no countywide partnership for the destination. The inaugural meeting of the Devon DMO (DDMO) in the autumn of 2005 was an historic occasion -the first time tourism officers, councillors and the private sector from around the county sat around a table together.
This unique partnership is committed to enhancing both Devon's image and management of tourism. The DDMO is not about budget cuts or reducing services. It seeks to redeploy resources to the benefit of Devon collectively. A company limited by guarantee will be established to co-ordinate the delivery of tourism in Devon.
A destination audit was completed indicating visitor numbers steadily declining from 7.1m in 2001 to 5.6m in 2004. This led to an agreement that action was required. The DDMO will work hard alongside tourism businesses to counter this trend. For more detail about the Devon DMO, visit the Devon DMO website.
South West Tourism Ltd, Woodwater Park, Exeter, Devon EX2 5WT Tel: +44 (0)1392 360050 Fax: +44 (0)1392 445112 Email: post@swtourism.co.uk