Visit Britain

VisitBritain was created on 1 April 2003 to market Britain to the rest of the world and to promote England and develop England's visitor economy.  It was formed by the merger of the British Tourist Authority and the English Tourism Council and is legally constituted as the British Tourist Authority under the Development of Tourism Act 1969.   As such, we have the dual vision of 'Leading the world to Britain' and Enjoy England' and our mission is to build the value of tourism to Britain and in England 

VisitBritain is funded by the Department for Culture, Media and Sport  (DCMS) through a three year Funding Agreement.  This agreement states the level of funding (Grant-In-Aid) that the Government will provide VisitBritain and sets targets for VisitBritain's performance each year.  it is a Non-Departmental Public Body (NDPB).

Key VisitBritain Achievements

• Average Return on Investment of 44:1 over three years up to 2005-06
• Advertising Equivalent Value of £600 million in 2005-06
• 15 million web visits in 2006-07

For more information on the role, funding and strategies of VisitBritain please go to VisitBritain's website.